Blogging is hard work. And getting the tone of voice just right is part of that struggle. Without the right voice, readers won’t stick with you to take in your great content.

Here’s the challenge: You want to be authoritative, but not a know-it-all. You want to be upbeat, but not saccharine. You want to be specific, but not clinical. You want to be informative, but not scientific. You want to be clear, but not patronizing. And you want to show a sense of humor without sliding into a standup routine.

Here’s my trick: try writing as if you’re talking to a specific audience. Picture who you are delivering the information to. Make it visual. And make it personal.

Then craft your content. And do it with the tone you’d use in one of these seven situations…

1. to cheer on a friend,

2. to bargain for a deal,

3. to guide your kids,

4. to pick yourself up after a bad day,

5. to laugh a little at yourself,

6. to mentor a student, or

7. to help a stranger.

See if that doesn’t make it easier next time you need to post. I’d be interested to hear how this worked for you. Here’s more about writing for a specific audience with some examples.