The right person for the job isn’t always on staff.

Sure, your existing employees are talented, engaged and know all about the work. But can they tackle a project where a message must be communicated to external audiences?

Relying only on your folks can be inefficient and drain resources. They already have many tasks. And writing multiple drafts takes time away from other crucial work.

It’s not just a matter of efficiency, but capability. Will they be able to convey the message perfectly? Target the right audience? Make a compelling case? It’s not easy, after all, to frame a plan for outreach and figure out how to get the awareness you want. Sometimes the resident experts are too close to things to spot opportunities for getting attention and gaining support

For some jobs, even experts are better off consulting pros in another business.

That’s why even rocket scientists call a plumber if the sink’s clogged.